A study finds that most people choose to buy free-range eggs over eggs from caged hens because they think that cage-free eggs have better quality, are more nutritious and taste better.
This finding suggests that consumers are more likely to purchase a food product if it is both “ethical” and viewed as being of better quality, rather than for ethical reasons alone.
Researchers from the University of Adelaide in South Australia reported motivations for buying free-range eggs included reasons such as the eggs were of better quality, more nutritious and safer to eat and that they allowed purchasers to avoid “industrialised” food.
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